Last month’s post ~ Does Choice make us Happy? ~ attracted a lot of attention. Thank you for your excellent feedback. Some of the comments I received prompted me to consider this issue further, but this time from the point of view of the younger generation, particularly Generation Y.
How can Choice be bad for us? This surely goes against everything that we in the western world have taken for granted for decades, indeed hundreds of years. Choice is fundamental to freedom, and, for people who have no freedom, it makes total sense that increasing personal choice, will provide at least an illusion of freedom, and in turn enhance their welfare, satisfaction and happiness. Continue reading →