Don’t let Goals dilute your Purpose

There are many words used to describe the things we do and the reasons we do them.  Objectives, targets, vision, dreams, goals, purpose, KPIs (ugh!), and I’m sure you can think of more.

Let me simplify this down to just two on this list.  Purpose and Goals.  Goals can play an important role in ensuring we stay focused. They provide us with milestones on a longer journey. They help us maintain momentum during periods when we might otherwise be distracted or lose some sight of our purpose. Goals on their own, without a bigger purpose, however, can cause us to drift aimlessly. It is important to periodically ask yourself the question “What purpose does achieving this goal serve?”

Too many leaders, managers, and teams of people in our corporations, find themselves participating in the annual game of concocting targets, objectives and goals, which then dominate meeting agendas, reviews and reports, often taking on a life of their own, and a level of importance that detracts from what ought be the real ‘purpose’ of the business.

Let me use an example from Continue reading

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